All-day panoramic curl, lift, volume and length even for straight, downward lashes. Shiseido’s easy to use flat shaped brush exclusively bends 30 degrees and rotates 360 degrees, easily fanning and lifting lashes in one motion. The flat side of the brush lifts and curls straight downward, hard-to-reach lashes and sparse lashes at the inner and outer corners. For a mesmerizing look, lashes appear dramatically longer, thicker and fuller from every angle not just head-on. Waterproof and formulated to resist sweat, water and tears, the applied finish lasts 8 hours. Luminous Black Pigment ingredients helps add luster and depth, Airlight Lift and Volume Powder ingredients creates ultra-dramatic volume without the weight and Form-Keep Wax coats every lash evenly for gorgeous curl. Gentle, Fragrance-free formula removes easily with eye makeup remover. The exclusive bendable, rotating brush makes application from desired angles easy. This mascara is dermatologist and ophthalmologist-tested. Use the mouth of the container to bend the brush to adjust to your desired angle with care. Apply mascara by pushing up the lashes with the wide flat surface and use the side of the brush like a comb to separate lashes. O.25 oz. Imported.